What pages should a contractor website have?
Short answer
A contractor website needs five pages: a home page that says what you do and where in the first line, a services page that names the work in the words a homeowner uses, a service area page that lists the cities you take, a reviews page with real reviews and names, and a contact page with a phone number that dials and a form that works. That covers what a homeowner checks before calling. Additional pages for individual services or cities are worth adding later. A blog, a team page, and a mission statement are not.
The five pages and what goes on them
Home. The first line says the trade and the area: "Licensed electrician serving the San Gabriel Valley." Then the phone number, then two or three of your main services, then a few reviews, then a way to get a quote. A homeowner should be able to call from the home page without reading anything else.
Services. One short section per type of work, named plainly. Panel upgrades, not "electrical infrastructure solutions." Water heater replacement, not "hot water systems." If you do not take a type of work, leave it off; a call for work you do not do costs you time either way.
Service area. The cities and neighborhoods you actually drive to. This is the page that answers "do they come to me," and it is also the page Google reads to decide which city searches you belong in.
Reviews. Real reviews, with first names and the type of work, pulled from Google or typed in with permission. Not a star badge. Not a widget that says "5.0" with nothing under it.
Contact. Phone number as a button, a short form, your hours, and your license number one more time. If you take emergency calls, say so here and on the home page.
Pages worth adding once the basics exist
A page for each major service, if you want to show up for searches like "EV charger installation" in your city. A page for each city you serve, if you cover several and want to appear in each one, though these need real differences between them, not the same paragraph with the city name swapped.
A photos page of finished work, if you have the photos. A financing page, if you offer it. A Spanish version of the site, if a real share of your customers speak Spanish at home. These are all real pages with a job. Add them when the five core pages are done and correct.
Pages that waste your money
A blog nobody will write. A "meet the team" page for a two person company. An "about us" page that is three paragraphs of history nobody reads. A "mission" or "values" page. A careers page with no openings. Every one of these was sold to a contractor by someone paid by the page.
If a builder proposes twelve pages, ask what the extra seven do. If the answer is "SEO," ask which search each page is meant to appear for. A page without a search behind it is just something else to keep up to date.
Related questions
Should my license number be on every page?
In the footer of every page and near the top of the home page. California requires the license number on advertising, and a website counts. Check your own state, but the practical answer is yes everywhere.
Do I need a separate page for each city?
Only if you serve several cities and each page can say something specific about that city. Otherwise one service area page listing all of them is better than ten thin ones.
What about a gallery?
Worth it if you have good photos of finished work. Skip it if the photos would be blurry job-site shots. A homeowner judges the photos the same way they judge the work.
Published 2026-09-02 by Lasting Sites, a Los Angeles shop that builds websites for trade contractors anywhere in the US.
