Why isn't my contractor website getting calls?

Open your site on your phone, on cell data, not wifi. Count how long it takes to show anything. Then look for the phone number without scrolling. If it took more than three seconds or you had to scroll to find the number, you have found the problem. Most contractor sites were approved on a laptop in an office and never checked the way a homeowner uses them.

While you are there, tap the phone number. If it does not open the dialer, it is text, not a link, and every call from a phone has been one copy-and-paste away from not happening.

Your license number, visible, not in a footer. The cities you serve, named, so a homeowner in Glendale knows you come to Glendale. A few real reviews, on the page, with names, not a badge that says "5 stars." And the specific work you do, in the words a homeowner uses: "panel upgrade," "water heater," "AC not cooling," "exterior paint."

If any of those are missing, the homeowner cannot finish the check they came to do, and they leave to check the next company instead. They are not comparing you on design. They are trying to confirm you are real, local, and licensed.

If nobody is visiting, the site is not the bottleneck. Search your trade and your city on Google. If your Google Business Profile is not in the map results, that is where the local searchers are going, and it has nothing to do with your website. Claim the profile, fill it in completely, and get reviews on it. The site converts the visit; the profile creates it.

If you are getting visits and still no calls, look at where the visits come from. Traffic from a directory ad or a social post is people browsing. Traffic from a search for your trade in your city is people with a problem. The second kind calls. The first mostly does not, and that is not the site failing.